Growth · Restaurants & Hospitality · 2026

More traffic. More orders. Lower cost.

A plant based restaurant chain needed its paid channels to work as one growth engine, not a pile of disconnected campaigns.

What moved

+83%
web traffic vs. prior year: 3.3×
paid cart sessions vs. baseline

Demand was there. The channel mix was not compounding.

The chain wanted more traffic and more paid orders at better efficiency. Search, social, and display each needed a clear role and a faster feedback loop.

Multi location
Paid acquisition
Digital ordering

Quiet plant-based restaurant interior with unused digital ordering screens and empty booths. — Starting point **Disconnected demand signals**

Test the mix, then move budget toward what worked.

We tested channel allocation, creative, copy, and keywords, then moved budget toward what worked. Search expanded into unbranded and competitor terms.

Channel mix
Creative testing
Search strategy

Growth desk with campaign printouts, channel notes, and a laptop used to reallocate paid media. — Operating loop **Budget followed the strongest signals**

Traffic rose 83%. Paid cart sessions reached 3.3× baseline.

Average CPC fell from $0.95 in week one to $0.40 by week ten. Unbranded traffic rose 27% with CPC down 10%. Competitor traffic rose 18% with CPC down 31%.

83% traffic growth
3.3× cart sessions
58% lower CPC

Busy restaurant kitchen pass with lined-up takeout orders during peak service. — Movement **More orders at lower cost**

Results are directional to protect client confidentiality. Media budget increased 50% versus the baseline period.

Growth · Retail & Loyalty · 2026

More members. More engagement. One connected program.

350k members reached

Continue

Demand was there. The channel mix was not compounding.

Test the mix, then move budget toward what worked.

Traffic rose 83%. Paid cart sessions reached 3.3× baseline.

More members. More engagement. One connected program.

Let's bake something.

Let's bake
something.